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    50 Bitly incidents · juli 2023 — official updates, affected components, duration and resolution details.

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    Major Service Outage - Bitly.com Website Unavailable

    Startede 25. april 2026 kl. 23.04 UTC · 6m

    OutageKritisk hændelse
    Berørte komponenter
    Website (Bitly.com)
    1. 25. april 2026 kl. 23.04 UTCinvestigating

      We are currently investigating reports of a major service outage impacting the Bitly website (bitly.com). Our on-call team is working to identify and resolve this issue. We will provide an update within 30 minutes.

    2. 25. april 2026 kl. 23.06 UTCmonitoring

      We are seeing recovery from an issue that was affecting the availability of bitly.com. We will continue to monitor.

    3. 25. april 2026 kl. 23.10 UTCresolved

      The incident affecting availability of bitly.com has been resolved and the website is fully operational.

    Partial Outage Impacting Pricing and Packaging

    Startede 16. marts 2026 kl. 19.42 UTC · 38m

    Pending
    Berørte komponenter
    Website (Bitly.com)
    1. 16. marts 2026 kl. 19.42 UTCinvestigating

      We are currently experiencing an issue with our 3rd party provider that is resulting in a partial degradation of services relating to pricing and packaging. We continue to monitor the situation.

    2. 16. marts 2026 kl. 20.20 UTCresolved

      The issue has been identified and resolved. We will continue to monitor.

    Intermittent Provider Issues

    Startede 12. februar 2026 kl. 17.49 UTC · 7d 8h

    IssuesMindre hændelse
    Berørte komponenter
    Bit.ly Redirects
    1. 12. februar 2026 kl. 17.49 UTCmonitoring

      We have received reports of intermittent DNS resolution issues on bit.ly due to residual caching from a recent provider outage. These issues should dissipate over the next several hours. We continue to monitor the situation. Note that while you may see interruptions in connections your audience may not.

    2. 17. februar 2026 kl. 00.40 UTCmonitoring

      We continue to monitor this issue with several ISPs showing resolution. If you are encountering this issue, we would appreciate knowing what ISP (Internet Service Provider) you are on when you report the issue. We are working with affected ISPs to get the erroneous DNS entries cleared from their residual cache layers.

    3. 20. februar 2026 kl. 00.34 UTCmonitoring

      This incident has been resolved at the root cause layer for several days, and it seems that residual DNS cache layers have now cleared.

    4. 20. februar 2026 kl. 02.21 UTCresolved

      This incident has been resolved.

    Sporadic Login Issues with Support Portal

    Startede 5. januar 2026 kl. 21.42 UTC · 1h 22m

    OutageStørre hændelse
    Berørte komponenter
    Website (Bitly.com)
    1. 5. januar 2026 kl. 21.42 UTCinvestigating

      Bitly has identified scattered occurrences of login issues concerning our Help and Support Portal and have begun an investigation into the problem.

    2. 5. januar 2026 kl. 23.04 UTCresolved

      This incident has been resolved.

    Provider outage affecting email sends

    Startede 12. september 2025 kl. 12.38 UTC · 1h 32m

    Pending
    1. 12. september 2025 kl. 12.38 UTCidentified

      We have identified a 3rd party provider outage that is impacting our ability to send transactional emails to our customers (e.g. email validation, etc). The provider has acknowledged the issue and is working on a fix. We will provide an update within 30 minutes.

    2. 12. september 2025 kl. 13.25 UTCidentified

      We are continuing to observe an outage of a 3rd party provider that is impacting our ability to send transactional emails to our customers (e.g. email validation, etc). The provider is continuing to work to mitigate the issue. We will provide an update within 30 minutes.

    3. 12. september 2025 kl. 14.01 UTCmonitoring

      We're observing recovery after an incident where a 3rd party provider outage caused issues with transactional email sends. We will continue to monitor to ensure that the incident is fully resolved.

    4. 12. september 2025 kl. 14.11 UTCresolved

      The incident has been resolved.

    Provider outage affecting email sends

    Startede 12. september 2025 kl. 08.46 UTC · 1h 38m

    Pending
    1. 12. september 2025 kl. 08.46 UTCidentified

      We have identified a 3rd party provider outage that is impacting our ability to send transactional emails to our customers (e.g. email validation, etc). Our on-call team is working with the provider to restore functionality for Bitly users. We will provide an update within 30 minutes.

    2. 12. september 2025 kl. 09.30 UTCidentified

      We are continuing to observe a 3rd party outage that is impacting our ability to send transactional emails (e.g. email validation). We are monitoring the situation and will provide another update within 30 minutes.

    3. 12. september 2025 kl. 10.17 UTCmonitoring

      We are observing recovery from a 3rd party provider outage that was impacting our ability to send transactional emails to our customers. We will continue to monitor to ensure that the issue is fully resolved.

    4. 12. september 2025 kl. 10.24 UTCresolved

      The 3rd party outage causing issues with transactional email sends has been resolved.

    Provider outage affecting [product functonality]

    Startede 11. september 2025 kl. 23.21 UTC · 1h 0m

    OutageStørre hændelse
    Berørte komponenter
    Website (Bitly.com)
    1. 11. september 2025 kl. 23.21 UTCidentified

      We have identified a 3rd party provider outage impacting our new user sign up functionality. Our on-call team is working with the provider to restore functionality for Bitly users. We will provide an update within 30 minutes.

    2. 11. september 2025 kl. 23.50 UTCmonitoring

      We are observing recovery of the 3rd party outage that was causing issues with new sign ups. We are continuing to monitor the situation to ensure that functionality has been fully restored.

    3. 12. september 2025 kl. 00.21 UTCresolved

      The outage of our 3rd party provider that was blocking new user sign ups has been resolved.

    Provider outage affecting PayPal Payment Method

    Startede 1. august 2025 kl. 13.02 UTC · 2h 35m

    OutageStørre hændelse
    Berørte komponenter
    Website (Bitly.com)
    1. 1. august 2025 kl. 13.02 UTCidentified

      We are currently experiencing a 3rd party provider outage impacting checkout and payment method updates when utilizing PayPal. Our on-call team is working with the provider to restore functionality for Bitly users. We will provide an update within 30 minutes.

    2. 1. august 2025 kl. 13.49 UTCidentified

      PayPal is continuing to experience issues that are impacting use on our checkout and payment method update functionality. They are actively investigating and working to mitigate the issue. To make a purchase, please utilize checkout using a credit card.

    3. 1. august 2025 kl. 15.37 UTCresolved

      The 3rd party provider incident involving checkout with PayPal has been resolved.

    Major Service Outage - API

    Startede 13. maj 2025 kl. 18.30 UTC · 7m

    OutageKritisk hændelse
    Berørte komponenter
    Website (Bitly.com)API
    1. 13. maj 2025 kl. 18.30 UTCinvestigating

      We are currently investigating reports of a major service outage impacting our public API. Our on-call team is working to identify and resolve this issue. We will provide an update within 30 minutes.

    2. 13. maj 2025 kl. 18.30 UTCinvestigating

      We are continuing to investigate this issue.

    3. 13. maj 2025 kl. 18.34 UTCidentified

      The issue has been identified and we are working to restore the service.

    4. 13. maj 2025 kl. 18.37 UTCresolved

      This incident has been resolved.

    5. 11. juni 2025 kl. 15.21 UTCpostmortem

      On `2025-05-13` We experienced an outage affecting the Bitly Public API from `18:12Z` to `18:34Z`. This affected the ability to use the Bitly site or create new links, but did not impact usage of any existing links. The root cause was an error with a newly provisioned application secret which caused a fatal API service error that didn't fail our deployment pipeline. Our monitoring systems detected the issue quickly and we successfully rolled back to restore services. We have since taken steps towards resolving root causes, including improving secrets validation and faster failure detection during service initialization.

    Issues with uploaded Images

    Startede 7. april 2025 kl. 17.24 UTC · 7h 34m

    IssuesMindre hændelse
    Berørte komponenter
    Bitly Pages
    1. 7. april 2025 kl. 17.24 UTCinvestigating

      We are currently investigating an issue preventing uploaded images to be fetched. This could be affecting Link in Bios and QR codes.

    2. 7. april 2025 kl. 17.33 UTCinvestigating

      We are continuing to investigate, this is also affecting uploading images.

    3. 7. april 2025 kl. 17.52 UTCidentified

      We have identified the issue and are working to resolve it. Images are unable to be retrieved or uploaded. This may affect QR Code logos and Bitly Pages with images.

    4. 8. april 2025 kl. 00.01 UTCmonitoring

      We are seeing improvement and will continue to monitor the situation.

    5. 8. april 2025 kl. 00.58 UTCresolved

      The issue has been resolved, and all services appear to be operating as expected.

    6. 8. april 2025 kl. 01.08 UTCpostmortem

      From `16:41Z` - `23:56Z` operations on and access to user uploaded images failed. This affected user ability to add new images to QR codes and Pages, and affected display of user uploaded images on Page buttons and backgrounds. The root cause was human error by our service provider during the application of a policy change. A restriction intended for one object incorrectly applied at the bucket level. We understand the significant impact this has had and we are taking steps with our service provider to prevent this from happening again.

    Major Service Outage - Affecting API and Website

    Startede 17. januar 2025 kl. 17.43 UTC · 30m

    OutageStørre hændelse
    Berørte komponenter
    Webhook DeliveryMetricsWebsite (Bitly.com)API
    1. 17. januar 2025 kl. 17.43 UTCidentified

      We are currently experiencing a major service outage impacting our Website and API. Our on-call team has identified the root cause and is working and resolve this issue. We will provide an update within 30 minutes.

    2. 17. januar 2025 kl. 18.13 UTCresolved

      An incident impacting our website, API, webhooks and metrics has been resolved and all actions should now be operational.

    Partial Service Outage - Affecting Certain Actions on Logged-in Experience on Website

    Startede 16. januar 2025 kl. 23.27 UTC · 27m

    OutageStørre hændelse
    Berørte komponenter
    Website (Bitly.com)
    1. 16. januar 2025 kl. 23.27 UTCinvestigating

      We are currently investigating reports of a partial service outage impacting our logged in website experience - with some actions failing including redirecting links to new long urls. Our on-call team is working to identify and resolve this issue. We will provide an update within 30 minutes.

    2. 16. januar 2025 kl. 23.31 UTCmonitoring

      We are seeing recovery from an incident that was affecting our logged in web experience (specifically redirecting links to new long URLs). Our on-call team is monitoring the situation and working to determine what caused the issue.

    3. 16. januar 2025 kl. 23.54 UTCresolved

      The incident has been resolved and all actions on the logged in website experience are operational.

    Major Service Outage

    Startede 18. december 2024 kl. 16.31 UTC · 7m

    Pending
    Berørte komponenter
    Website (Bitly.com)
    1. 18. december 2024 kl. 16.31 UTCinvestigating

      Hi community. We’re currently investigating issues serving the Bitly website. We will provide an update on this issue within 30 minutes

    2. 18. december 2024 kl. 16.35 UTCidentified

      We have identified a change which has created intermittent website errors for some of our users. A fix is being implemented and we will begin monitoring.

    3. 18. december 2024 kl. 16.38 UTCresolved

      This incident has been resolved.

    Issues with Billing Related Actions

    Startede 28. november 2024 kl. 09.16 UTC · 1h 12m

    OutageStørre hændelse
    Berørte komponenter
    Website (Bitly.com)
    1. 28. november 2024 kl. 09.16 UTCidentified

      We are currently experiencing issues with our 3rd party billing provider. This is affecting various billing related actions (upgrading to paid plans, retrieving billing information, etc). We are monitoring the situation closely and will share an update as soon as we know more.

    2. 28. november 2024 kl. 09.38 UTCidentified

      We are currently experiencing issues with our 3rd party billing provider. This is affecting various billing related actions (upgrading to paid plans, retrieving billing information, etc). The provider has acknowledged the incident and is currently investigating. We are monitoring the situation closely and will share an update as soon as we know more.

    3. 28. november 2024 kl. 10.09 UTCidentified

      We are currently experiencing issues with our 3rd party billing provider. This is affecting various billing related actions (upgrading to paid plans, retrieving billing information, etc). The provider has identified the issue and is currently implementing a fix. We are monitoring the situation closely and will share an update as soon as we know more.

    4. 28. november 2024 kl. 10.20 UTCmonitoring

      We are currently observing recovery from a 3rd party software outages that was was affecting various billing related actions (upgrading to paid plans, retrieving billing information, etc). We are continuing to monitor the situation closely!

    5. 28. november 2024 kl. 10.28 UTCresolved

      The incident with our 3rd party billing provider has been resolved and we've seen full recovery. We appreciate your patience!

    Intermitent Issues with Billing Related Actions

    Startede 25. november 2024 kl. 14.26 UTC · 1h 7m

    Pending
    Berørte komponenter
    Website (Bitly.com)
    1. 25. november 2024 kl. 14.26 UTCidentified

      We are currently experiencing issues with our 3rd party billing provider. This is intermittently affecting various billing related actions (upgrading to paid plans, retrieving billing information, etc). The provider has acknowledged the incident and the cause is currently under investigation. We are monitoring the situation closely and will share an update as soon as we know more!

    2. 25. november 2024 kl. 15.19 UTCmonitoring

      A fix has been implemented and we are monitoring the results.

    3. 25. november 2024 kl. 15.33 UTCresolved

      This incident has been resolved.

    Issues Processing PayPal Payment Method at Checkout

    Startede 16. oktober 2024 kl. 19.45 UTC · 1h 15m

    OutageStørre hændelse
    Berørte komponenter
    Website (Bitly.com)
    1. 16. oktober 2024 kl. 19.45 UTCidentified

      We are currently experiencing issues processing PayPal as a payment method in our online checkout flow. If you need to make a purchase, you can still do so successfully by providing a credit card as your payment method instead. The provider has acknowledged the service disruption and the cause is currently under investigation. We are monitoring the situation closely and will share an update as soon as we know more!

    2. 16. oktober 2024 kl. 20.46 UTCmonitoring

      Our 3rd party provider has implemented a fix for the service disruption that was causing issues with using PayPal as a payment method in our checkout flow. We have observed recovery and will continue to monitor the situation. PayPal payment methods should now be function in our checkout flow, but if you continue to encounter any issues, using credit card is still a viable workaround.

    3. 16. oktober 2024 kl. 20.59 UTCresolved

      This incident has been resolved.

    Intermittent errors on sign up sign in pages

    Startede 1. oktober 2024 kl. 03.28 UTC · 15m

    IssuesMindre hændelse
    Berørte komponenter
    Website (Bitly.com)
    1. 1. oktober 2024 kl. 03.28 UTCinvestigating

      Hi community. We’re seeing indications of errors affecting users on sign up and sign in pages . We’re looking into this now and will share an update within 30 minutes.

    2. 1. oktober 2024 kl. 03.37 UTCmonitoring

      A fix has been implemented and we are monitoring the results.

    3. 1. oktober 2024 kl. 03.42 UTCresolved

      This incident has been resolved.

    API Error Rate

    Startede 25. september 2024 kl. 17.29 UTC · 1m

    OutageStørre hændelse
    Berørte komponenter
    API
    1. 25. september 2024 kl. 17.29 UTCinvestigating

      We're investigate an elevated API error rate. Thanks for your patience!

    2. 25. september 2024 kl. 17.30 UTCresolved

      This incident has been resolved.

    Problems with Link-In-Bio

    Startede 16. september 2024 kl. 20.51 UTC · 29m

    OutageStørre hændelse
    Berørte komponenter
    Bitly Pages
    1. 16. september 2024 kl. 20.51 UTCinvestigating

      Hi community. We are aware of a service outage specifically impacting our Link In Bio product and are currently investigating a fix.

    2. 16. september 2024 kl. 21.13 UTCmonitoring

      A fix has been identified and we are monitoring the results.

    3. 16. september 2024 kl. 21.19 UTCresolved

      The validation of the fix has completed. Bitly Pages are fully operational again.

    4. 26. september 2024 kl. 18.26 UTCpostmortem

      On `2024-09-16` We experienced an outage affecting the Bitly Pages product from `19:03Z` to `21:11Z`. The root cause was an added dependency which impacted client-side rendering of Pages. This issue was not immediately detected by automated tests or monitors. From `20:27Z` to `21:11Z`, our oncall team activated a recovery system allowing Pages served on the `bit.ly` domain to recover. Some custom domains continued to see impact. The code change contributing to the outage was identified and rolled back allowing for full recovery of Page rendering. We have already taken steps in our automation to detect similar rendering problems before they can affect our customers. We apologize for the inconvenience this outage may have caused and understand the impact to our customers. We place a high value on the reliability of our services and are evaluating ways to improve our ability to mitigate this type of issue. We also understand the impact and potential confusion caused by the lack of messaging during this outage. We value highly and will work to improve our ability to communicate about incidents in a timely fashion.

    Intermitent Issues with Billing Related Actions

    Startede 4. september 2024 kl. 18.42 UTC · 1h 20m

    Pending
    Berørte komponenter
    Website (Bitly.com)
    1. 4. september 2024 kl. 18.42 UTCidentified

      We are currently experiencing issues with our 3rd party billing provider. This is intermittently affecting various billing related actions (upgrading to paid plans, retrieving billing information, etc). The provider has acknowledged the incident and the cause is currently under investigation. We are monitoring the situation closely and will share an update as soon as we know more!

    2. 4. september 2024 kl. 19.46 UTCmonitoring

      A fix has been implemented and we are monitoring the results.

    3. 4. september 2024 kl. 20.02 UTCresolved

      This incident has been resolved.