[Whatsapp] Outbound Message Delivery Disruption [ALL PRODs]
## Summary On June 12, 2026, customers using WhatsApp through Kustomer experienced a service event that prevented some outbound messages from being delivered to end users. During the event, messages could appear as sent in Kustomer before final delivery was confirmed by WhatsApp. Service recovered the same day, and affected messages from the incident window were successfully reprocessed. ## Root cause This event was caused by a disruption in WhatsApp Business Platform services operated by Meta. While that disruption was active, Kustomer was unable to complete delivery for some outbound WhatsApp messages and queued affected messages for retry after the upstream service recovered. ## Timeline * **10:14 AM EDT** — Customer reports led to investigation of outbound messaging behavior. * **10:34 AM EDT** — Meta reported high disruptions affecting WhatsApp Business Platform services. * **1:45 PM EDT** — Reprocessing of queued messages began as upstream recovery progressed. * **2:32 PM EDT** — Meta reported recovery for the remaining affected WhatsApp services. * **4:07 PM EDT** — Active message sending was healthy again. * **4:34 PM EDT** — Messages from the incident window had been successfully reprocessed. ## Lessons and improvements * We are improving monitoring and alerting for queued WhatsApp messages so degraded delivery is identified earlier. * We are documenting a safer reprocessing procedure for queued WhatsApp traffic to reduce the chance of retry-related rate limiting during recovery. * We are reviewing backlog-handling procedures to make recovery more predictable when an upstream provider disruption occurs. At this time, system health for WhatsApp message delivery through Kustomer is stable.