Bluesky — status

Bluesky is an American microblogging social media service and a key product of the Bluesky Social Public Benefit Corporation. Its core purpose is to serve as a decentralized alternative to traditional, centralized platforms like X (formerly Twitter). The company's business model is not based on advertising or selling user data; instead, it's exploring a future of premium features, such as enhanced video uploads or analytics, through a subscription model. Its most important feature is the AT Protocol, an open-source framework that allows users to have full control over their data, identity, and social graph. The AT Protocol enables account portability, meaning a user can migrate their account to a different server without losing their followers or posts, a major departure from most social networks. The company's history is unique: it began as an internal project within Twitter in 2019 under then-CEO Jack Dorsey, but it was spun out as an independent company in 2021. The platform launched to the public in February 2024 and has since gained a significant user base. The platform's appeal lies in its clean, familiar interface that feels like "classic Twitter" while offering modern, user-centric features. It also promotes algorithmic choice, where users can select or create custom feeds, giving them control over what content they see. This is a significant difference from platforms that use a single, opaque algorithm to curate content.