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    Optimizely outage history

    87 recorded Optimizely incidents since October 2025, with official updates, affected components, duration and resolution information.

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    Degraded Performance - CMS Edit Mode in DXP

    Started October 23, 2026 at 2:14 PM UTC · 1h 32m

    IssuesMinor incident
    Affected components
    North EuropeSweden Central
    1. October 23, 2026 at 2:14 PM UTCinvestigating

      We are investigating reports of elevated latency and intermittent errors affecting the CMS editing interface and background scheduled tasks across select DXP environments. We will continue to post updates as they come. Thank you for your understanding and cooperation.

    2. October 23, 2026 at 2:14 PM UTCinvestigating

      We are continuing to investigate this issue.

    3. October 23, 2026 at 2:41 PM UTCidentified

      We have identified the root cause of the performance degradation and are actively working on a fix. We will share further updates as more information becomes available. Thank you once again for your understanding and cooperation.

    4. October 23, 2026 at 2:55 PM UTCmonitoring

      System performance has returned to normal levels, and the degradation has subsided. Our team is closely monitoring the environment to ensure continued stability

    5. October 23, 2026 at 3:46 PM UTCresolved

      All services are performing normally and stability has been confirmed throughout the monitoring period.

    Optimizely Campaign: Campaign user interface

    Started October 22, 2026 at 11:17 AM UTC · 3h 19m

    IssuesMinor incident
    Affected components
    Campaign user interface
    1. October 22, 2026 at 11:17 AM UTCinvestigating

      We are currently investigating an event that is impacting performance of the graphical user interface.

    2. October 22, 2026 at 11:18 AM UTCidentified

      The issue has been identified and a fix is being implemented.

    3. October 22, 2026 at 12:06 PM UTCmonitoring

      After a new login the problem is solved.

    4. October 22, 2026 at 2:37 PM UTCresolved

      This incident has been resolved.

    ODP EU Region - Impact due to Snowflake incident

    Started October 21, 2026 at 7:07 PM UTC · 12h 30m

    IssuesMinor incident
    Affected components
    ODP ApplicationCore App ExperiencesData Ingestion and Processing
    1. October 21, 2026 at 7:07 PM UTCidentified

      ODP Reports, campaigns and exports are impacted due to a Snowflake EU incident. Real-time segments are unaffected.

    2. October 21, 2026 at 10:25 PM UTCmonitoring

      Snowflake services in the EU are returning to normal operation. The data processing lag in ODP has cleared. We are monitoring the situation.

    3. October 22, 2026 at 7:36 AM UTCresolved

      The Snowflake issue affecting the EU region has been resolved. Data processing has caught up, and reports, exports, segments, and campaigns are working normally. Recurring campaigns paused during the incident have resumed, and they have completed their missed runs.

    Degraded Snippet Publishing Performance

    Started October 15, 2026 at 10:35 AM UTC · 3h 4m

    IssuesMinor incident
    Affected components
    Snippet Building
    1. October 15, 2026 at 10:35 AM UTCinvestigating

      We are investigating an issue causing delays when publishing experiments and other changes. Customers may see deployments remain in an "Uploading to CDN" state longer than expected before becoming available. Existing experiences continue to serve normally. Our engineering team is actively investigating the cause and working to restore normal publishing times.

    2. October 15, 2026 at 12:00 PM UTCidentified

      We have identified the cause of the delayed publishing issue. A surge in snippet upload activity created a backlog in our processing queue, which resulted in extended "Uploading to CDN" times for some customers. Mitigation actions have been taken to stop the source of the backlog, and our engineering team is actively working to restore normal processing times. Existing experiences continue to operate normally. We are closely monitoring recovery and will provide further updates as progress continues.

    3. October 15, 2026 at 1:39 PM UTCresolved

      We have resolved the issue that caused delayed publishing and extended "Uploading to CDN" times for some customers. Publishing requests are now processing normally. The issue was caused by a temporary backlog in snippet upload processing, which has been cleared. We apologize for the disruption and appreciate your patience while we worked to restore service. Existing experiences remained available throughout this issue.

    Elevated GraphQL API errors and delayed data ingestion in ODP – US region

    Started October 13, 2026 at 6:10 PM UTC · 0m

    OutageMajor incident
    1. October 13, 2026 at 6:10 PM UTCresolved

      Between 15:05 and 16:10 UTC on October 13, 2026, Data Platform customers in the US region experienced delayed data ingestion and elevated error rates on the GraphQL API. From about 15:20 to 16:07 UTC, most GraphQL API requests failed with HTTP 5xx errors or timeouts. Ingestion of new data was delayed by up to about 65 minutes. All delayed data accepted during the incident was processed by 16:10 UTC. Our engineers applied infrastructure changes that resolved the issue in the US region. The same changes have been applied to our other regions to prevent a similar issue there. We apologize for the disruption.

    Content Graph Performance Degradation

    Started October 9, 2026 at 1:24 PM UTC · 17m

    IssuesMinor incident
    Affected components
    Optimizely Graph - APAC RegionOptimizely Graph - UAEN RegionOptimizely Graph - NA RegionOptimizely Graph - EMEA Region
    1. October 9, 2026 at 1:24 PM UTCinvestigating

      We have identified an issue affecting Content Graph. When content is published, cache eviction and webhook processing are not completing as expected. As a result, queries to Graph may return outdated content. Our team is actively investigating and we will provide an update as soon as we have more information.

    2. October 9, 2026 at 1:41 PM UTCresolved

      The cache eviction and webhook delivery issues impacting Content Graph have been resolved. Stale content is no longer being served, and publishing workflows have returned to normal operation.

    Data processing delays in EMEA

    Started October 6, 2026 at 5:00 PM UTC · 0m

    IssuesMinor incident
    1. October 6, 2026 at 10:21 PM UTCresolved

      We're seeing delays in processing incoming data in the EU region. Campaigns that depend on recent data may be delayed or may not send. A fix is in place and data processing is back to normal. We're watching to make sure it stays stable.

    Optimizely Graph - All region's production clusters experienced failed stored queries

    Started September 30, 2026 at 1:57 PM UTC · 4h 10m

    Pending
    Affected components
    Optimizely Graph - APAC RegionOptimizely Graph - UAEN RegionOptimizely Graph - NA RegionOptimizely Graph - EMEA Region
    1. September 30, 2026 at 1:57 PM UTCmonitoring

      We have identified the root cause and applied a mitigation. The service has returned to normal operation and we are actively monitoring to confirm stability.

    2. September 30, 2026 at 6:07 PM UTCresolved

      This incident has been resolved as the service has remained healthy and stable since the mitigation was applied.

    Optimizely Graph - USEA production clusters experiencing intermittent availability issues

    Started September 23, 2026 at 2:21 PM UTC · 2h 52m

    IssuesMinor incident
    Affected components
    Optimizely Graph - NA Region
    1. September 23, 2026 at 2:21 PM UTCinvestigating

      We are experiencing intermittent availability issue for the Optimizely Graph service impacting one of the USEA production clusters. Our team is working on mitigating actions.

    2. September 23, 2026 at 2:46 PM UTCmonitoring

      We have identified the root cause and applied a mitigation. The service has returned to normal operation and we are actively monitoring to confirm stability.

    3. September 23, 2026 at 5:13 PM UTCresolved

      The service has remained stable. The issue is now considered resolved.

    CMP: Data Not Loading in Plan, Resources, Library, and Other Modules (GCP Stack)

    Started September 20, 2026 at 11:24 AM UTC · 1h 44m

    OutageMajor incident
    Affected components
    LibraryRequestsPlanAnalytics
    1. September 20, 2026 at 11:24 AM UTCinvestigating

      We are currently investigating an issue affecting the Optimizely Content Marketing Platform (CMP), where data is failing to load across multiple modules — including Plan, Resources, and Library — for a subset of customers on the GCP stack. Our Engineering team has been engaged and is actively investigating the root cause. We understand the impact this has on your workflows and appreciate your patience while we work toward a resolution. We will provide a follow-up update as soon as new information becomes available.

    2. September 20, 2026 at 11:29 AM UTCidentified

      The issue has been identified and a fix is being implemented

    3. September 20, 2026 at 11:51 AM UTCmonitoring

      A fix has been implemented and we're now monitoring the results.

    4. September 20, 2026 at 1:08 PM UTCresolved

      This incident has been resolved.

    Optimizely Identity is redirecting users to the wrong SSO login page.

    Started September 17, 2026 at 10:23 PM UTC · 4m

    IssuesMinor incident
    Affected components
    Optimizely Identity
    1. September 17, 2026 at 10:23 PM UTCinvestigating

      We are currently investigating this issue.

    2. September 17, 2026 at 10:24 PM UTCidentified

      The issue has been identified, and a fix is being implemented.

    3. September 17, 2026 at 10:26 PM UTCmonitoring

      A fix has been implemented, and we are monitoring the results.

    4. September 17, 2026 at 10:26 PM UTCresolved

      This incident has been resolved.

    Delay of E-Mails Submitted via SMTP API

    Started September 16, 2026 at 8:33 AM UTC · 23m

    IssuesMinor incident
    Affected components
    Campaign E-Mail Submission via SMTP
    1. September 16, 2026 at 8:33 AM UTCidentified

      Starting around 10:00 CEST processing of emails submitted via our SMTP API is delayed. We already identified the underlying problem and are in the process of fixing the issue.

    2. September 16, 2026 at 8:56 AM UTCresolved

      The issue has been fixed and all delayed emails have been processed.

    CMP Analytics Data Not Displaying

    Started September 8, 2026 at 7:34 AM UTC · 21h 38m

    IssuesMinor incident
    Affected components
    Analytics
    1. September 8, 2026 at 7:34 AM UTCidentified

      Customers on the AWS stack using the CMP Analytics module may notice that analytics data from September 3, 2026 to present is not visible in their dashboards. This is a display issue only — all data has been safely recorded and will be backfilled once the fix is deployed.

    2. September 8, 2026 at 6:40 PM UTCmonitoring

      Analytics data should be visible in the CMP Analytics module. We are in an active monitoring phase to confirm full data restoration across all affected AWS stack customers. A final resolution update will be posted once monitoring is complete. If you are still not seeing analytics data, please contact our support team.

    3. September 9, 2026 at 5:12 AM UTCresolved

      The issue has been resolved.

    SSL trust issue causing login failures across multiple DXP environments

    Started September 2, 2026 at 8:05 AM UTC · 7h 18m

    OutageMajor incident
    Affected components
    East USAustralia East
    1. September 2, 2026 at 8:05 AM UTCinvestigating

      We are currently investigating an SSL trust issue causing login failures across multiple DXP environments and working on mitigating actions. We will provide new updates.

    2. September 2, 2026 at 8:51 AM UTCidentified

      We continue investigating login failures affecting some DXP environments. Affected applications may receive a certificate trust error when connecting to our login service. Affected customers cannot log in to the CMS management interface and are currently unable to create or edit content. The issue appears to affect applications running on older OS images and .NET versions earlier than .NET 8. Applications on .NET 8 or later seems not impacted based on the reports. Restarting the web application does not resolve the issue. Our engineering teams are working on a service-side resolution. Impacted regions are still being confirmed. We will continue to provide further updates.

    3. September 2, 2026 at 10:26 AM UTCidentified

      We continue to actively work on measures to restore normal operations as quickly as possible. Our investigation has identified a probable root cause, and our team is currently working to resolve it. We are closely monitoring the situation and will continue to provide updates as we make progress. Thank you for your patience and understanding.

    4. September 2, 2026 at 11:35 AM UTCidentified

      We are continuing to work on fix for this issue. We will let you know as soon we have new updates. Thank you for your patience!

    5. September 2, 2026 at 12:15 PM UTCmonitoring

      A fix has been implemented and we are monitoring the results. Thank for your patience!

    6. September 2, 2026 at 3:23 PM UTCresolved

      The issue has been resolved and the service is now operating normally. Thank you for your patience!

    CMP and DAM are inaccessible

    Started September 2, 2026 at 5:00 AM UTC · 2h 49m

    OutageCritical incident
    Affected components
    LibraryRequestsPlanOpen APIAnalytics
    1. September 2, 2026 at 5:00 AM UTCinvestigating

      The CMP and DAM products are currently experiencing a critical service disruption affecting all users. Our Engineering teams have been engaged and are actively working to restore service with the highest priority. We understand the severity of this impact and sincerely apologize for the disruption to your operations. A further update will be provided as soon as there is a meaningful development to share.

    2. September 2, 2026 at 5:20 AM UTCidentified

      Our Engineering teams have identified the root cause of the disruption affecting CMP and DAM. A fix is being actively implemented, and restoring full service remains our highest priority. We will provide a further update as soon as service has been restored. We apologize for the continued impact.

    3. September 2, 2026 at 6:44 AM UTCmonitoring

      A fix has been implemented and we're currently monitoring the results. Both products should now be accessible.

    4. September 2, 2026 at 7:49 AM UTCresolved

      CMP and DAM are fully operational. Our Engineering teams have confirmed sustained stability following remediation, and this incident is now closed. We apologize for the disruption and thank you for your patience.

    Service degradation due to network connectivity issue in Southeast Asia

    Started August 25, 2026 at 5:15 AM UTC · 2h 22m

    IssuesMinor incident
    Affected components
    SingaporeAustralia EastAustralia East
    1. August 25, 2026 at 5:15 AM UTCinvestigating

      A subset of Optimizely customers may experience connectivity issues or service degradation in the Southeast Asia region due to a network connectivity issue reported by our third-party provider. We will provide additional updates as soon as they become available. Thank you for your patience!

    2. August 25, 2026 at 6:58 AM UTCmonitoring

      The third‑party provider has mitigated the issue. We are monitoring the results.

    3. August 25, 2026 at 7:37 AM UTCresolved

      This incident has been resolved.

    CMP: Assets are missing from DAM post upload

    Started August 24, 2026 at 6:53 AM UTC · 4h 9m

    IssuesMinor incident
    Affected components
    Library
    1. August 24, 2026 at 6:53 AM UTCinvestigating

      We are investigating reports of assets not appearing in the DAM following a successful upload in CMP. Our Engineering team is actively working to determine the cause and scope of impact. Uploaded assets are not believed to be lost — we will confirm this as the investigation progresses. We're trying our utmost to share another update as soon as possible.

    2. August 24, 2026 at 8:20 AM UTCmonitoring

      A fix has been implemented and we're currently monitoring the results.

    3. August 24, 2026 at 11:01 AM UTCresolved

      The incident has been resolved.

    DXP - Multiple environments returning error 503 - Affecting only Non-production environments

    Started August 14, 2026 at 2:38 AM UTC · 6h 1m

    IssuesMinor incident
    1. August 14, 2026 at 2:38 AM UTCinvestigating

      We're investigating DXP multiple environments returning error 503 - affecting only non-production environments.

    2. August 14, 2026 at 3:06 AM UTCidentified

      Our Engineering team has identified the root cause and is actively working on a resolution.

    3. August 14, 2026 at 5:15 AM UTCidentified

      We are implementing the fix and have confirmed the impact affects a limited subset of clients.

    4. August 14, 2026 at 8:39 AM UTCresolved

      This incident has been resolved.

    CMP: PDF File Preview Generation Unavailable

    Started August 12, 2026 at 10:38 AM UTC · 5h 26m

    IssuesMinor incident
    Affected components
    LibraryRequestsPlan
    1. August 12, 2026 at 10:38 AM UTCidentified

      We have identified a platform-wide issue affecting PDF file preview generation within the Content Marketing Platform (CMP). Users attempting to preview PDF assets in the Library may encounter an error and be unable to view document previews. Our Engineering team has identified the root cause and is actively working on a resolution. Your files are safe and no data loss has occurred. We will continue to provide updates as we make progress toward a fix. Thank you for your patience.

    2. August 12, 2026 at 1:13 PM UTCmonitoring

      A fix has been implemented and we are monitoring the results.

    3. August 12, 2026 at 4:03 PM UTCresolved

      This incident has been resolved.

    Performance degration for image delivering, tracking and online version

    Started August 6, 2026 at 3:04 PM UTC · 1h 24m

    IssuesMinor incident
    Affected components
    Hosting of images and filesTrackingOnline versions of mailings
    1. August 6, 2026 at 3:04 PM UTCinvestigating

      We are currently investigating an issue with degraded performance for image delivery, processing of tracking requests and delivery of online version.

    2. August 6, 2026 at 3:09 PM UTCidentified

      We have put a mitigation at place, so the mentioned services should be fully available again. The problem started around 16:38 CEST. Mitigation was activated at 17:00 CEST. We are continuing to our investigation.

    3. August 6, 2026 at 3:51 PM UTCmonitoring

      The performance problems didn't show up again. The mitigation is no longer needed and will be removed. We are still monitoring.

    4. August 6, 2026 at 4:28 PM UTCresolved

      Systems are running stable with the mitigation removed. The incident has been resolved.