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    Skai outage history

    51 recorded Skai incidents since February 2025, with official updates, affected components, duration and resolution information.

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    Amazon Advertising Data Sync Degradation

    Started August 1, 2026 at 11:04 AM UTC · 5h 24m

    IssuesMinor incident
    Affected components
    AmazonAmazonAmazonAmazon
    1. August 1, 2026 at 11:04 AM UTCinvestigating

      We are currently investigating an issue affecting Amazon Advertising campaign data synchronization. Some processes may be delayed as a result. Our investigation points to an issue on Amazon's side. We have escalated to Amazon and are actively working towards resolution.

    2. August 1, 2026 at 2:58 PM UTCmonitoring

      We have identified the root cause as an issue with the Amazon Advertising API. We have implemented a workaround and are currently monitoring to confirm full recovery. We will provide a further update shortly.

    3. August 1, 2026 at 4:29 PM UTCresolved

      The issue affecting campaign sync and BDS downloads has been fully resolved. All processes are running normally. Please note that as part of our investigation, Amazon negative targeting has been temporarily disabled. We are working with Amazon to investigate the root cause and will provide a further update once it has been reinstated. Thank you for your patience.

    General data delays in Skai platform

    Started May 28, 2026 at 9:27 AM UTC · 13h 9m

    OutageMajor incident
    Affected components
    Apple Search AdsApple Search AdsMicrosoftCriteoAmazonApple Search AdsPromoteIQMetaSam's ClubAmazon DSPWalmartGoogleGoogleSnapchatApple Search AdsGoogleCriteoCriteoWalmartApple Search AdsMetaPromoteIQInstacartCitrus AdsPinterestSnapchatWalmartCitrus AdsSnapchatMetaAmazon DSPInstacartLinkedInPinterestTikTokSam's ClubPinterestTikTokInstacartApple Search AdsMetaAmazonGooglePromoteIQCriteoInstacartPromoteIQAmazon DSPApple Search AdsLinkedInPinterestMetaInstacartSnapchatPinterestCriteoLinkedInAmazon DSPWalmartAmazonMicrosoftCitrus AdsMicrosoftSnapchatPromoteIQCitrus AdsMetaGoogleTikTokPinterestSam's ClubMicrosoftSam's ClubLinkedInAmazon DSPCitrus AdsCriteoAmazonMetaWalmartPinterestTikTokAmazon DSPSam's ClubInstacartPromoteIQSnapchatGoogleCitrus AdsAmazonTikTokAmazonInstacartLinkedInWalmartTikTokPromoteIQCriteoAmazon DSPGoogleCitrus AdsMicrosoftSnapchatMicrosoftSam's ClubLinkedInSam's ClubWalmartTikTokLinkedInMicrosoftAmazon
    1. May 28, 2026 at 9:27 AM UTCidentified

      Our engineering team identified a delay in our internal data synchronization process caused by a third party. The outcome of that data delay is a disruption to some of our features as will be listed below. We have already reached out to the third party in charge and are waiting on answers.

    2. May 28, 2026 at 1:46 PM UTCmonitoring

      Our engineering team has continued investigating the delay affecting our internal data synchronization processes. We’ve now identified the issue as originating within our own systems rather than with an external provider, as initially believed. The issue has been isolated and remediation is currently underway. We currently expect full recovery within approximately 2 hours. Once recovery is complete, affected processes and features will resume normal operation, and we will also handle any impacted portfolios immediately. We apologize for the disruption and appreciate your patience while we complete recovery efforts

    3. May 28, 2026 at 10:36 PM UTCresolved

      This incident has been resolved.

    Amazon AWS experiencing outage

    Started May 8, 2026 at 5:14 AM UTC · 9h 45m

    OutageMajor incident
    Affected components
    Apple Search AdsApple Search AdsMicrosoftCriteoAmazonApple Search AdsPromoteIQMetaSam's ClubWalmartAmazon DSPCriteoWalmartGoogleGoogleSnapchatApple Search AdsGoogleApple Search AdsCriteoCriteoWalmartLinkedInApple Search AdsMetaInstacartPromoteIQInstacartCitrus AdsPinterestSnapchatWalmartCitrus AdsSnapchatMetaAmazon DSPInstacartLinkedInPinterestTikTokSam's ClubPinterestTikTokInstacartApple Search AdsMetaAmazonGooglePromoteIQCriteoSam's ClubInstacartPromoteIQTikTokCitrus AdsAmazon DSPApple Search AdsLinkedInPinterestPinterestMetaInstacartSnapchatSnapchatPinterestCriteoLinkedInAmazon DSPPromoteIQWalmartAmazonMicrosoftAmazon DSPCitrus AdsMicrosoftSnapchatPromoteIQCitrus AdsMetaGoogleTikTokPinterestSam's ClubMicrosoftSam's ClubLinkedInAmazon DSPCitrus AdsCriteoMetaAmazonMetaWalmartPinterestTikTokAmazon DSPSam's ClubInstacartPromoteIQSnapchatGoogleCitrus AdsAmazonTikTokAmazonInstacartGoogleLinkedInMicrosoftWalmartAmazonTikTokPromoteIQCriteoAmazon DSPGoogleCitrus AdsMicrosoftSnapchatMicrosoftSam's ClubLinkedInSam's ClubWalmartTikTokLinkedInMicrosoftAmazon
    1. May 8, 2026 at 5:15 AM UTCinvestigating

      AWS is currently experiencing a major outage affecting the US-East-1 region, which began at approximately 8:30 PM EST. AWS engineers are actively working to restore the affected services. As a result, our platform is experiencing intermittent issues across a small number of servers. Our engineering team is actively working to restore full service as quickly as possible. AWS Status Page: https://health.aws.amazon.com/health/status

    2. May 8, 2026 at 8:46 AM UTCidentified

      AWS experienced a power issue in one of their US-East data centres, which caused some servers and storage systems to shut down unexpectedly. During recovery, cooling systems in that area were also affected, so AWS has had to restore services gradually and carefully to avoid further disruption. Due to this, we are continuing to see a small number of servers remain unavailable. Our engineers are making every effort to restore full service as quickly as possible once AWS has completed recovery activities. Amazon AWS Status Page: https://health.aws.amazon.com/health/status

    3. May 8, 2026 at 3:00 PM UTCresolved

      We wanted to provide an update regarding the earlier AWS infrastructure issue affecting a small number of servers hosted in the US-East region. While AWS is still continuing recovery activities within their environment, we have successfully mitigated the impact on our side for the limited number of affected servers. Once services were restored, our automated processes resumed normally and began recovering any missing daily performance data. Our engineering team has confirmed there was no impact to Optimization. We are continuing to review and correct a small number of remaining data inconsistencies on the affected servers. Where applicable, your Client Success team will proactively reach out with any relevant updates regarding your Skai platform. We will continue to monitor the situation closely until AWS confirms full resolution.

    Missing Amazon Stream Performance Data for some Accounts

    Started March 10, 2026 at 10:41 AM UTC · 6h 19m

    OutageMajor incident
    Affected components
    AmazonAmazonAmazonAmazon
    1. March 10, 2026 at 10:41 AM UTCinvestigating

      We are aware that Amazon performance data for yesterday and today is missing for some accounts in the Skai Platform. Our engineering team is currently investigating the issue. We will provide further updates as more information becomes available.

    2. March 10, 2026 at 11:56 AM UTCidentified

      We have identified the internal issue causing Amazon Stream performance data to be missing for yesterday and today. Scheduled Reports, Automation Actions, and Optimization budgets may be affected. Our engineers are actively working to restore the missing data for the affected clients, and once resolved, budgets will be automatically adjusted back to expected values.

    3. March 10, 2026 at 5:00 PM UTCresolved

      This issue is resolved. Amazon performance data is now updated in Skai and the campaign budgets will get updated accordingly.

    Criteo API Outage

    Started March 10, 2026 at 9:34 AM UTC · 5h 23m

    OutageCritical incident
    Affected components
    CriteoCriteoCriteoCriteoCriteo
    1. March 10, 2026 at 9:34 AM UTCinvestigating

      Criteo is currently experiencing an API outage. We have notified Criteo, and their team is actively investigating the issue. For further updates, please refer to the Criteo Status Page: https://status.criteo.com/incidents/c7j0nz3rp682

    2. March 10, 2026 at 2:57 PM UTCresolved

      This incident has been resolved.

    Walmart Performance Data Delays

    Started March 1, 2026 at 10:23 PM UTC · 3h 57m

    IssuesMinor incident
    Affected components
    WalmartWalmartWalmartWalmart
    1. March 1, 2026 at 10:23 PM UTCinvestigating

      We are currently experiencing delays in performance data from the Walmart API. At this time, data for 28 February is delayed within the Skai platform. The issue has been escalated to Walmart’s engineering team, and they are investigating. We will provide an update as soon as the issue has been resolved.

    2. March 2, 2026 at 2:19 AM UTCresolved

      This incident has been resolved.

    Amazon DSP Data delay

    Started January 29, 2026 at 3:32 PM UTC · 8h 11m

    OutageMajor incident
    Affected components
    Amazon DSPAmazon DSP
    1. January 29, 2026 at 3:32 PM UTCinvestigating

      Please note that we are experiencing a delay with processing Amazon DSP data. Our engineers are working on fixing the issue and we will update as soon as we can.

    2. January 29, 2026 at 11:43 PM UTCresolved

      This incident has been resolved.

    Microsoft Reporting API delays 2025-12-28

    Started December 28, 2025 at 2:39 PM UTC · 17h 8m

    OutageMajor incident
    Affected components
    MicrosoftMicrosoftMicrosoftMicrosoft
    1. December 28, 2025 at 2:39 PM UTCidentified

      Ever since this morning (Sunday, December 28th), Microsoft Ads are experiencing delays in their reporting API. The Skai team reached out to Microsoft on that, yet Microsoft haven't acknowledged that issue yet.

    2. December 28, 2025 at 6:01 PM UTCidentified

      MSN are still investigating this issue on their end and we are waiting for their response. In the meantime, we started seeing impact on our optimization portfolios affecting both Budget Navigator and Portfolios optimizations. Please consider moving to manual bidding until this is resolved. Once MSN data is available, we will resume optimization and adjust budgets and bids accordingly.

    3. December 28, 2025 at 7:27 PM UTCmonitoring

      Looks like Microsoft started recovering and we see reports coming in to our platform. There may still be delays in features that rely on yesterday's data until all of yesterday's data will be fetched and processed. As for optimization, no need to move to manual bidding, Skai platform will recover automatically.

    4. December 29, 2025 at 7:48 AM UTCresolved

      The issue has been resolved, all features are back to normal

    Microsoft Advertising data delay

    Started December 4, 2025 at 4:08 PM UTC · 2h 17m

    OutageMajor incident
    Affected components
    MicrosoftMicrosoftMicrosoftMicrosoft
    1. December 4, 2025 at 4:08 PM UTCinvestigating

      Starting this morning at 2 am EST, Microsoft Ads are experiencing delays in their reporting and API. Their team is investigating the issue, and we are monitoring the progress. https://status.ads.microsoft.com/

    2. December 4, 2025 at 5:21 PM UTCmonitoring

      The issue was resoled by Microsoft and the reports are coming in. We will continue to monitor.

    3. December 4, 2025 at 6:26 PM UTCresolved

      This incident has been resolved.

    AWS Service Outage

    Started October 20, 2025 at 2:22 PM UTC · 1d 0h

    IssuesMinor incident
    Affected components
    CriteoAmazonAmazon DSPAmazon DSPCriteoAmazon
    1. October 20, 2025 at 2:22 PM UTCmonitoring

      AWS experienced a major outage at around 3 AM EST, centered on the US-East-1 region. The disruption impacted a wide range of major apps, websites, and services globally. The outage lasted roughly three hours, with most services now reported as fully mitigated. AWS Status page: https://health.aws.amazon.com/health/status Our platform is fully operational for all clients. Performance data has already begun to recover automatically, and any processes waiting for daily data will resume as soon as the data becomes available. Our teams continue to monitor the situation closely to ensure there is no further impact.

    2. October 20, 2025 at 6:42 PM UTCmonitoring

      Amazon continues to work on mitigating the issue on their end. You can monitor their official status page for updates: https://health.aws.amazon.com/health/status We are actively monitoring the situation while awaiting a full resolution from Amazon. We are still experiencing delays in Amazon Performance data being received due to the ongoing incident. Data is continuing to process, albeit more slowly than usual. Some users may notice slower performance when loading analysis grids; this can often be resolved by refreshing the page. A few users have encountered intermittent “Internal 500” errors. If this occurs, please try again after a short interval. We hope Amazon will resolve the underlying issue soon to restore normal service levels.

    3. October 20, 2025 at 8:16 PM UTCmonitoring

      We are continuing to monitor for any further issues.

    4. October 20, 2025 at 11:23 PM UTCmonitoring

      Amazon AWS has confirmed that the issue has been resolved on their side. For reference, see the AWS Status page: https://health.aws.amazon.com/health/status A backlog of Amazon performance reports remains on our side. We are actively monitoring and processing these reports to ensure normal operations are fully restored.

    5. October 21, 2025 at 10:33 AM UTCmonitoring

      Amazon has confirmed that the earlier issue has been resolved. However, we are still seeing delays in Amazon Performance data being received. Our engineering team is actively working with Amazon to investigate and expedite a full resolution. We appreciate your patience and understanding while this is being addressed.

    6. October 21, 2025 at 2:42 PM UTCmonitoring

      We can confirm that Amazon Performance data has now fully recovered, and all services are fully operational for all clients. Our team has verified that there is no further impact across processes, including: - Scheduled Reporting - Automated Actions - Optimization Thank you for your patience while this issue was being resolved.

    7. October 21, 2025 at 2:42 PM UTCresolved

      This incident has been resolved.

    Amazon DSP Performance Metrics Missing

    Started October 2, 2025 at 10:49 PM UTC · 16h 54m

    OutageMajor incident
    Affected components
    Amazon DSPAmazon DSP
    1. October 2, 2025 at 10:49 PM UTCinvestigating

      We are aware of an issue in the Skai Platform where Performance Metrics for October are currently missing for Amazon DSP. Amazon is currently investigating the issue on their side, and we will provide updates as soon as more information becomes available.

    2. October 3, 2025 at 3:43 PM UTCresolved

      This incident has been resolved.

    Microsoft Reporting API delays 2025-08-04

    Started August 4, 2025 at 12:32 PM UTC · 14h 25m

    OutageMajor incident
    Affected components
    MicrosoftMicrosoftMicrosoftMicrosoft
    1. August 4, 2025 at 12:32 PM UTCidentified

      Ever since yesterday (Sunday, August 3rd) afternoon, Microsoft Ads are experiencing delays in their reporting and API. They have acknowledged that and even posted that in their status page: https://status.ads.microsoft.com/

    2. August 4, 2025 at 4:48 PM UTCmonitoring

      Daily reports have been processed successfully. We will continue to monitor.

    3. August 5, 2025 at 2:57 AM UTCresolved

      This incident has been resolved.

    Criteo API outage

    Started July 6, 2025 at 7:27 AM UTC · 1d 23h

    OutageMajor incident
    Affected components
    CriteoCriteoCriteoCriteoCriteoCriteo
    1. July 6, 2025 at 7:27 AM UTCidentified

      Ever since yesterday, we are experiencing API issues with Criteo. These issues affect performance data fetching, as well as sync with Criteo platform. Criteo team was notified about these issues

    2. July 7, 2025 at 6:51 AM UTCidentified

      Criteo informed us that they have escalated the issue on their end, we are still waiting on their investigation.

    3. July 7, 2025 at 8:13 AM UTCmonitoring

      Criteo informed us that the issue was fixed, and we do see an improvement in our API calls to Criteo, we are still monitoring the situation

    4. July 7, 2025 at 12:30 PM UTCmonitoring

      Our API calls go through to Criteo, and we do see a decrease in our requests queue. However, due to Criteo's API call limit, the decrease is slow. We hope to get it all done until the beginning of the business day tomorrow (US). Operations that rely on performance data availability may still have degraded performance, as performance data us still being fetched, limited by Criteo's API call limit. Uploads and Downloads work with no issue.

    5. July 8, 2025 at 7:26 AM UTCresolved

      The issue was resolved, all performance data for the impacted dates is currently in place and the system is fully operational

    Meta Performance Data Missing

    Started June 25, 2025 at 9:35 PM UTC · 11h 58m

    IssuesMinor incident
    Affected components
    MetaMetaMeta
    1. June 25, 2025 at 9:35 PM UTCinvestigating

      Please note that Meta performance data may be missing from the grids for the last 7 days. The issue was escalated to Meta's team with the highest priority. Note that Automated Actions that rely on performance data metrics may not run correctly. Please consider disabling Automated Action that use filters on performance data until the issue is resolved.

    2. June 26, 2025 at 2:44 AM UTCidentified

      The issue has been identified and a fix is being implemented.

    3. June 26, 2025 at 9:33 AM UTCresolved

      Meta has resolved the issue. We have completed data backfill in Skai to ensure all data is now accurate. If you have disabled any Automated Actions that used filters on performance data, please go ahead and re-enable them.

    Amazon - Inflated Performance Metrics 23rd June

    Started June 24, 2025 at 5:11 PM UTC · 21h 56m

    IssuesMinor incident
    Affected components
    AmazonAmazonAmazon
    1. June 24, 2025 at 5:11 PM UTCinvestigating

      We are aware that some clients are seeing inflated Amazon performance metrics for 23rd June. Our engineering team is currently investigating the issue.

    2. June 24, 2025 at 7:51 PM UTCidentified

      Our engineers have identified the issue and are working to correct the data for 23rd June. Intra day data will be fixed retroactively.

    3. June 25, 2025 at 3:07 PM UTCresolved

      The issue is Resolved. Data for 23rd June was corrected on all affected servers.

    Microsoft Ads API Delays

    Started May 14, 2025 at 1:22 PM UTC · 6h 1m

    OutageMajor incident
    Affected components
    MicrosoftMicrosoftMicrosoftMicrosoft
    1. May 14, 2025 at 1:22 PM UTCidentified

      We identified an issue with retrieving performance data from Microsoft Ads platform. Our developers have already sent an inquiry to Microsoft support. Note that this issue is affecting only a few of our customers and not all.

    2. May 14, 2025 at 1:46 PM UTCidentified

      We are continuing to work on a fix for this issue.

    3. May 14, 2025 at 7:24 PM UTCresolved

      A Microsoft Advertising API issue caused delays in receiving performance data reports. This issue was resolved and all Microsoft Advertising daily reports were processed.

    Skai Scheduled Reports Issue

    Started May 10, 2025 at 2:34 PM UTC · 4h 45m

    OutageMajor incident
    Affected components
    Apple Search AdsAmazon DSPCitrus AdsPinterestGoogleCriteoMicrosoftPromoteIQMetaAmazonTikTokInstacartLinkedInWalmartSnapchatSam's Club
    1. May 10, 2025 at 2:34 PM UTCinvestigating

      We're currently experiencing an issue with scheduled reports. Some fusion and structure scheduled reports are currently failing to run across many Skai servers.

The data in Skai is not affected by this issue and is up to date.
 All analysis view reports are unaffected. Our engineers are actively investigating the issue and we will continue to update you on this issue.

    2. May 10, 2025 at 3:15 PM UTCidentified

      The issue has been identified and our engineers have released a fix which is currently being deployed to all affected servers.

    3. May 10, 2025 at 7:19 PM UTCresolved

      The issue is now fully resolved. All affected failed reports were successfully re-run by our team.

    Microsoft Advertising Data Delay

    Started April 29, 2025 at 5:53 PM UTC · 6h 26m

    OutageMajor incident
    Affected components
    MicrosoftMicrosoftMicrosoft
    1. April 29, 2025 at 5:53 PM UTCinvestigating

      A Microsoft Advertising API issue is causing delays in receiving performance data reports. We have escalated the issue with Microsoft's team.

    2. April 30, 2025 at 12:20 AM UTCresolved

      This incident has been resolved.

    Sam's Club Data Outage

    Started April 25, 2025 at 2:17 PM UTC · 3d 3h

    IssuesMinor incident
    Affected components
    Sam's ClubSam's Club
    1. April 25, 2025 at 2:17 PM UTCinvestigating

      Sam's Club performance data is missing starting April 23rd. We have informed Sam's Club engineers of the issue. Once API access is restored, missing days will automatically be backfilled.

    2. April 28, 2025 at 6:14 PM UTCresolved

      Sam's Club daily performance data is processed successfully. Data is still missing for April 23rd. Sam's Club's team is looking into the issue

    Kenshoo Social - System Unavailability

    Started February 6, 2025 at 2:52 PM UTC · 0m

    Pending
    1. February 6, 2025 at 2:52 PM UTCresolved

      Kenshoo Social is currently unavailable. We are working to resolve the issue and will provide regular status updates until resolved.